u scream, we scream, we all scream for i… Pad?

Oh Apple how could I ever have doubted you.

I’ve been playing with my iPad for a couple weeks now, and must say… I am impressed and slightly surprised at how many uses I have already found for it. Below are a few of my thoughts, theories and opinion on some of it’s “game-changing” qualities and on the amazing apps that are being developed for it.  For those with shorter attention span, I offer this:

MY RATING:   5 out of 5 STARS, A  MUST-HAVE GAME-CHANGER

IPAD APPS YOU SHOULDN’T MISS:

  • Sketchbook Pro ($7.99) – painting and drawing app with a highly-intuitive interface and great control
  • Memeo Connect Reader (FREE) – this app lets you read, organize, download (for editing) or upload new documents to Google Docs. Why not just use the browser? This is faster and much nicer looking/useful.
  • Photogene ($3.99) This is basically photoshop for iPhone/iPad, lots of great features and totally worth the price
  • Penultimate ($2.99) or Sundry Notes (FREE) – For note taking or quick sketching, depending on how organic and/or organized you are.
  • Netflix (FREE) –  You will need a Netflix account for this AMAZING app that streams movies directly to the goregous iPad screen, might even be worth getting a Netflix account for if you don’t already have one.
  • Korg iElectribe ($7.99) Virtual version of a best in class, highly sought after drum machine/sequencer


Game-Changer #1 – A new life for Print. Just like the iPod revolutionized the music industry, the iPad is a huge step in redefining the consumption of print media. I am not saying that print is dead, but I am saying we are about to witness a complete transformation of “The Newstand”…  Already hundreds of publishers and media outlets have jumped on the bandwagon (digital versions of newspapers and magazines can purchase single copies or subscriptions through a variety of iPad “reader” type of applications — several are even available free of charge, or are “free when streamed”…)

From Interview and GQ to Time and USA Today, to specialty publications like Bass Pro Fisherman and Quilting – publishers are seeing the life raft available to them in the form of this revolutionary, high-quality, direct to consumer delivery medium. Publishers out there take note though: the best transformations from print to digital are the ones not simply repeating their traditional experience in a high-resolution PDF file, but are leveraging the responsive touch-screen and interactive nature of digital media to build NEW experiences for consumers…

For magazine lovers, the most robust of the readers appears to be Zinio… I was even impressed with the breadth of their catalog (they have lots of the traditional titles but also lots of imported and niche publications – like the UK’s NME (New Musical Express) or France’s Le Foot (a pro-football, er soccer, magazine for fans).

Game-Changer #2 – Accessibility. This device is not intended for creators of digital media… it’s intended for CONSUMERS of digital media It definitely feels more like a fun toy than a creative tool. It’s interesting to see how many app developers are building apps that incorporate usability that seems “forced” … like they are trying to make the iPad behave like a laptop. The apps that are useful and intuitive are ones that let go of conventional “menu” and “mouse click” thinking and embrace the gesture controls — its time to tear up the standards and consider that rules no longer apply… time to start engineering  new interface conventions that utilize gesture controls and better compliment the experience Apple is creating for users.

Welcome Side EffectFace Time. I would like them to succeed though (those business app developers) because as more people adopt iPads in the business realm, I see a welcome side-effect: fewer laptop screens intervening in conversations during meetings!! Whether you like to write by hand or type in your notes, the iPad is an amazing “thought-capturing device” and doubly nice in that it doesn’t obstruct views!

APP THOUGHTS:

My favorite app for hand note-taking has to be PENULTIMATE — mostly for its simplicity and ability to recreate the tactile response of a good ink pen on a fresh Moleskin page. There are several other note/sketching applications, some geared more towards drawing (SketchBook Pro is the by far the best for drawing/painting); while others are more geared toward wireframes, charts and diagrams (OmniGraffle is a popular, especially if you already use their software, though it’s expensive. Another wireframing app, iMockups at $9.99 is a decent alternative if you do lots of wireframing.) If you are want a little bit of everything, Sundry Notes (FREE) is a great option — and shines in that it begins to double as a document layout program as it offers the ability to change text size, color, and font–something other apps are only slowly implementing.

There are (of course) great games (made greater by the screen size and new “virtual” joystick screen controller.) I am not much of a gamer myself, but I was impressed by the graphics/quality of Avatar and Pinball HD) and the more innovative “tilt-to-fly” game Glyder 2.

There are tons of social media apps for displaying and posting to your favorite networks, too many to even list… I haven’t seen anything majorly game changing in that realm yet, but more and larger versions of what has come before for the iPhone.

Of course there are tons of books and kids/educational apps that are only beginning to scratch the surface of what’s possible when you let your mind wander into the land of “what if”… like, what if the book talked back?

In terms of reference/utility types of apps, I was especially impressed by the Wolfram Alpha app, its like having a “Rainman-style” friend ready to hook you up with any statistical or systematic fact-based knowledge you might ever need. Within minutes you can find out the number of people living in Timbuktu (32,460 as of 2004) or the typical weight of a pygmy marmoset (112 – 199 grams). If you can think of it, and if there’s data around it, you can have it at your fingertips within moments. Now THIS could be a great business tool for “fact-checkers”…

A few others that are worth checking out:

For Musicians Using Logic Pro: AC-7 Pro (a controller interface for Logic that runs over Wi-Fi)

For News Junkies Without Patience: Reuters Photo News App

Phew… I feel the need to quote a Jackola tweet (after getting his new iPhone) if only it could do my laundry.

Google Places – Challenges and Rewards

If your business has a physical location where customers can walk in and conduct transactions, you probably already know about the power of Google Local. But April 20th brought the switch from Google Local to Google Places. What does it mean for your business?

If you are doing everything correctly, probably everything will continue to work as normal. But what if you have never really completely implemented your local search optimization? How do you know if you require professional Local SEO Services?

Here is a checklist to make sure your local customers can find you:

step 1 – Search for your service. Most services will show local results complete with map and other important information. If you are not there you might need professional local search services.

step 2 – Search for your competitors. If they appear ahead of you, then you are losing business. Small Box SEO can definitely help with that.

step 3 – Assess your PPC. If you are spending money each month for clicks, and not converting those clicks to paying customers, then Small Box can improve your results, or help you replace that traffic with better converting organic results.

step 4 – Search for your company on a mobile device. Mobile technology is driving business. If mobile devices are sending people to the wrong location, then you have lost a customer. Small Box executes your local strategy completely, with zero problems for you.

step 5 – Understand your audience by viewing your statistics. Your audience is telling you important things about your site. Are you listening?

It makes a lot of sense for any business to try and manage as much as possible in house. But when it comes to connecting locally in your community, why leave loose ends? The businesses that have 100 % of their profile complete are going to win the battle for Local SEO.

Don’t take chances, Contact Small Box in Austin at 512-850-4819 or Indianapolis at 317-254-0932.

Austin Web Design – Making it Easy

If you are looking for a Web Design Company in Austin, look no further than Small Box Web Design. We know that you have choices when it comes to building your web identity, why trust your web marketing to anyone else.

Does your web designer work under contract to a separate agency?

At Small Box we do all our work with full time employees. We have a great staff of professionals who have built sites in any industry imaginable.

Are you being sold a cookie cutter site?

Word Press, Joomla, and Drupal are all fine content management systems, but let’s be honest. There are good and bad programmers. There are template designs and custom designs. There are sites that fail to meet business needs, and then there are Small Box sites.

The Small Box CMS a collection of powerful SEO controls and intuitive site management tools that are exactly what you need.

Is working with your site difficult?

Then make a change. Call Small Box Austin at 512-850-4819. PJ Christie will be glad to provide you with the information you need.

Our Partnership with WDD Inc.

The following is a press release for our new partnership with WDD Inc. Our two companies are not merging but looking to join forces to pursue larger, mutual opportunities.

Small Box, WDDinc Form Partnership to Offer

Fully Integrated, Complex Web Solutions

Indianapolis, IN (May 10, 2010) — Indianapolis-based Small Box Web Design and WDD, Inc. announce their partnership to pursue larger engagements, offering clients more advanced Web based solutions.

Both Small Box and WDDinc are highly successful Web businesses specializing in their respective areas of expertise; Small Box in Web site design, Internet marketing and the user experience, and WDDinc in complex programming, Web development and systems integration. The businesses will now partner and offer their top core competencies to larger clients as one team.

Jeb Banner, Small Box CEO explains, “Because our businesses are highly focused on separate aspects of the Web, our services perfectly compliment one another. By joining forces on larger projects, we’ll be able to offer better-integrated solutions for clients. It’s a win-win situation for everyone involved.”

The partnership between Small Box and WDDinc will allow the companies to provide full-service, more elaborate Web capabilities.

“We’re very excited about our partnership with Small Box. By adding the best of breed interactive media offerings from Small Box to our best of breed back-end software development and testing capabilities, we become a much more robust company with an offering unsurpassed in the Midwest,” states Alan Wlasuk, a Principal at WDDinc.

About WWD, Inc.

Founded in 1993, WDDinc., is an Indianapolis-based custom software development, testing and engineering company providing software expertise to a large variety of clients. WDDinc focuses on high-quality software for clients with unique needs ranging from data center infrastructures to multi-national call centers. WDDinc client base spans the United States and their software is used throughout the globe. www.WDDinc.com

About Small Box Web

Small Box is an Indianapolis, Indiana based Web design and Web development company that provides professionally designed Web sites as well as Internet marketing, social media marketing, search engine optimization (SEO) and new media consulting services for organizations and agencies throughout Indiana and the Midwest. www.SmallBoxWeb.com

Free Radio?

A brief look at radio and what the Performance Rights Act could mean for musicians.

Radio Background
“Free” radio has been in existence since the late 19th century when Tesla discovered a way to transmit waves from a single source over huge geographic area.  This technology, because of its indiscriminate and omnipresent nature, was necessarily free and available to anyone with a receiver to listen anytime, anywhere.  In the 1920’s, radio programming began to take hold and stations started to broadcast live musical performances, which over time turned from live performances to the broadcast of recordings we have today.

Traditionally the operating expenses of broadcasting radio signals has been funded solely by advertising. Record companies that provided the actual recordings of the music played on the radio were compensated not from the radio stations themselves but from radio listeners purchasing copies of the recordings they heard free of charge on the radio. This plan works fine, in concept, but the problems begin to stack up when you start to consider who actually benefits from this model. Monetarily it’s a mess.

How Radio Works
Radio stations make billions of dollars from advertisers who choose to advertise on a station based on it’s popularity.  A station becomes popular based in a large part on the music it plays and how many people listen in.  Over the course of radio’s history, record companies have made billions of dollars from record sales which are a direct result of the exposure gained from play on the radio.  A listener hears a song, likes it, buys the record.  So far, so great.  But who makes the music that record companies give to radio stations to play?  The artists, the musicians, the performers.

In 1941, the American Society of Composers, Authors and Publishers (ASCAP) managed to get legislation passed ensuring compensation for artists by requiring radio stations to pay fees for the rights to broadcast a song.  Artists are also compensated by record companies who make “deals” with artists giving them x amount of money for records sold.

So, the radio stations play the song and pays a fee to ASCAP who pays the artist; the consumer buys the record and the record company pays a portion to the artist. This is still a fine plan, but not every artists gets paid.  Currently, by law, the artist or “composer” is defined as the person who writes the lyrics and main melody.

However, on generally every record or song there is more than one person contributing to the making of the song.  For example, a songwriter (or composer) brings in a song and sings it while playing a guitar.  Then someone else plays drums, someone plays keys, maybe someone sings back up vocals or plays something strange like a sitar.  But these musicians/performers are not entitled by law to receive compensation from radio play.  Radio stations pay the “composer” for the right to broadcast, but not all of the performers.  Now, just to make things a little more confusing, it is important to note that both television and internet stations are a different matter and already pay composers and performers alike.

The Performance Rights Act
A bill was introduced in early 2009 called the Performance Rights Act, which would give every contributing musician on a song, not just the composer, the right to compensation directly from each radio play.  The Music First Coalition is running a campaign asking for signers on a petition in support of the bill.  The National Association of Broadcasters (or, “the radio”) is also running a campaign for an opposing bill called the Local Radio Freedom Act.

What About You?
The question is, who is right, which bill should you, the listener, support?  Should radio stations be obligated to pay all performers for the songs they play?  Why should television and internet stations pay performers and not radio?  Should performers be happy with whatever rate they were payed for the initial performance and stop asking for residuals?  I know what I think, but…what do you think?

More Information:

For more information about the Performance Rights Act or to sign the petition, visit musicfirstcoalition.org

For more information about the Local Radio Freedom Act, visit nab.org