QR Codes means Quick Response. I’m assuming you already have seen examples on web pages or in magazines, but these tools have yet to meet the mainstream. How can you use QR Codes as part of a viral marketing strategy?

I will show you how we do it.

Small Box had a lead generation tool called the Free SEO Score Card. Over the year that we ran the program, it helped us land many new clients who wanted to use Small Box SEO Services. Let’s say we wanted to take that same service viral using QR Codes for a limited time.

Want it to go viral? Add that same QR Code to your Twitter pictures, your Facebook photos, make it embeddable.

Want to go guerilla? Put it on fliers, stickers, or on the side of a car.

Never done a QR before? Google is your friend, find an app for your smart phone and try it out. And then call Small Box at 317-254-0932 and let’s come up with some ideas on how we can use QR Codes to build your business.

Now if you have a QR Reader for the iPhone or Android platform, take a picture of the above image and it will take you to the Small Box SEO special. For this demonstration there is a limited time offer, but it captures lead information who would be suitable for ongoing marketing and added to our CRM.

It’s no secret that I’m a big fan of 37 Signals. Love their products, their blog, their books. I get teased a little bit for my ardent appreciation but I don’t mind. Their business model of taking the byproducts from their client work and creating SaaS (Software as a Service) products is a beautiful business model. But I have started to think 37 Signals may have made a strategic error along the way- they stopped doing client work.

On the surface this isn’t necessarily a bad thing. They have been able to build a highly profitable business around solutions they first created to manage projects (Basecamp) or sales leads (Highrise) but in the past 3+ years they haven’t introduced any new products outside of a design gallery and a job board- not really products but nice services.

So when 37 Signals stopped doing client work and focused on products they also stopped getting ideas for products. The client was their Golden Goose and the eggs were the byproducts that came from that client interaction.

No clients=no new product ideas.

I’m sure the 37 Signals team has considered how removing themselves from the client/service world has essentially put a cap on new product ideas and chances are they are fine with that. The company is almost ridiculously profitable and they have done an excellent job continuing to refine their 4 core products: Basecamp, Highrise, Backpack and Campfire. Maybe they have some new products in development but it appears that they have moved from product ideation to maturation.

Small Box is looking to follow a similar path but with a twist. We are starting a new company that will be focused solely on products which come out of Small Box client interaction. Look for an announcement soon. Our hope is that having a separate company and team focused on products while Small Box stays focused on client work (services) will allow us to keep the Goose happy and producing those golden eggs for years to come!

Now in my fourth week in Austin, I wanted to give a little insight to what I consider to be a leading trend with the potential to impact the way we think of work. First, a quick summary of the trends I have been following in the nation.

It has been written that a mobile work force is more productive and keeps the cost of producing goods down. This is because if the labor pool is more mobile, then the cost of relocating employees is removed from production costs, allowing Americans to be more competitive locally and globally.

As a business owner, I have observed that building a successful business is a function of having the ability to produce great products for a marketplace who needs them, but as importantly to be able to recognize and take advantage of opportunities.

The result, is that I have found Coworking to be a vital component of the business landscape in 2010. Here are some personal observations from my first month.

Coworking is perfect for people who can’t work from home and don’t have an office.

It allows for a creative class of designers, marketers, and developers to have a common location to share experiences and ideas.

The refinement of these ideas makes for better products by making use of new ideas, especially in an industry that changes as quickly as web marketing.

Overhead is extremely low. One flat fee per month and I have access to high speed Internet, clean facilities, free coffee and water, and the kind of person to person networking that will build connections for me in a new town.

For me personally, it is a big benefit to commute one mile from home by bike, with access to good cheap mexican and vietnamese food.

It works on a business level too, where the space organizers are able to use the space for their own business, and multiply several members monthly memberships into a profit center to help fund their own entrepreneurial ideas.

To paraphrase Uncle Tupelo, not for tomorrow, only for now. But I predict the trend of coworking is going to be growing as more employees telecommute and businesses need more flexible options to put a mobile and creative individuals to work.

Music is a common bond for most Small Box employees. Most of us play at least one instrument and if not have strong opinions about those who do. We have an internal project, MusicalFamilyTree.com, that keeps us connected to our music roots. At one point or another some of us thought, foolishly!, that we might go pro with music. Instead we have funneled that energy into designing, building and marketing websites. I’ve found there are a number of crossover lessons with these two seemingly disparate disciplines.

I grew up recording on cassette 4 Tracks with very limited equipment. A 4 track was just that- 4 audio tracks to fit all of your guitars, bass, drums, vocals, keyboards etc on to. But I learned how to maximize that constraint, make the best of it. I would record to three tracks, bounce down to one, record to two, bounce to one, etc until I had a wonderful wall of lo-fi sound that came pretty close to the thing I heard in my head.

As I got older I had access to real studios and better gear including 8, 16 and even 24 track machines. These things are as big as washing machines. But you were still limited to how many tracks you had and tape was expensive ($100-200 for 30 minutes). You also had to be careful about wearing out the tape during recording and mixing. Each take and mix mattered. This forces you to focus and make choices.

When computer recording came along it offered a world with few constraints- no real limit of tracks, no tape to wear out, etc. But that doesn’t mean the albums are actually better. It used to be a band would record an album, mix, master and press it all within 30-60 days. Now it is usually 1-2 years. This while we live in a world where you can record a song in the morning and have it posted in MP3 format to a website for anyone to hear by the evening. Think of all the albums that were never recorded since the band was spending years tweaking something that was already finished- hello Axl Rose and “Chinese Democracy”.

The limitlessness realm we are approaching with technology is fun and exciting but let’s remember the technology itself is not an end, it’s a tool. As we adopt new devices, interfaces and functionality we have to ask- Does this actually improve the experience? Is it adding or removing value?

To the Web.

Since the Web has so few limits it’s difficult to artificially impose constraints but I am beginning to see that we have no choice. In order to deliver a website/app for a client on time/budget requires discipline from both parties. This is especially challenging when your medium is perhaps the least disciplined in the history of mediums! Anything goes with the Web, for better or worse.

The easiest/laziest thing to do when faced with multiple choices is to not make a choice, leave every door open as long as possible letting in all kinds of distracting ideas. The Web is a world of a million ideas and making decisions hurt, at first you feel like you are stepping on ants for no good reason. It’s easy to start second guessing- “maybe the original logo was better”, “maybe we should have added a blog”, “maybe we should have gone with green?”, “maybe we need to add ‘FAQ’ to the main navigation”, etc. These kinds of decisions, often ones that can be changed later if really needed, can drag a project down. They hurt morale and momentum. They stop the next album from ever getting into production.

So the web is limitless but time and money is not. This is a good thing! Endless resources are the root of all waste. Limited resources create discipline. For a project to be successful all stakeholders must agree on and embrace the existing constraints. This doesn’t have to mean a defined scope of work as much as an understanding of budget, timeline and goals. Scope will change. It’s just a guess anyway until you dig into the project. But just like recording you only have so much tape, so much time and lots of tracks to lay down. So let’s embrace constraints, see them as needed chalk lines and get the job done on time and on budget!

Related reading: “Rework” by 37 Signals (this book and my time in Austin for SXSWi greatly influenced this post).

On arriving in Austin for South By South West Interactive the first thing I noticed was everyone walking around looking at their phones. Mostly iPhones as you might expect. Legions of geeks bumping into each other and random objects while trying to walk while checking in on Twitter, Facebook FourSquare, GoWalla, Gmail, etc. It was kinda hilarious and frightening at first.

Seeing all these tech zombies, and being one myself, woke me a up to how fast we are adopting new technology and related gadgets without any consideration for their potential negative impact on our lives.

Are our brains wired for this? Is mobile facilitating meaningful conversations or just more conversations? Was something broken that mobile technology has fixed?

Is connectivity superior to serendipity? Remember serendipity? That’s when you just go and let things happen. No SMS/Tweets/Emails/Calls to guide you. Remember about 10 years ago? That’s what I’m talking about. Somehow we all survived and had a pretty good time back then, at least I did.

After a couple days of trying to keep up with the crowd I realized I was approaching borderline OCD about my phone, even more than normal- what’s happening, who’s sending me a text/email/dm, what’s the hottest thing, gotta check out GoWalla, gotta tweet what this guy just said,  gotta download this app, visit this site, take this picture/video… on and on.

I was spending more time interacting with my phone than I was with the real live people around me. And this was pretty much the same with them as well. We all came to this event hoping to connect with each other but instead of having conversations we were retweeting each other’s comments. We sat in fascinating sessions run by some of the most interesting people in the world paying half attention while we fiddled on our phone, deceiving ourselves into thinking we could effectively multitask and get meaning from the session at the same time. Total BS.

I felt like I was getting a glimpse of augmented reality and it kinda freaked me out. Are we meant to be part robot? Shouldn’t we check back into our blank state and see if it was really so bad that we needed to add all these gadgets and services to it?

So I decided to go without my iPhone or computer for 24 hours. I wanted to see how a day at SXSWi without technology (at least personal technology) would compare with being constantly connected. I decided to give “old school” serendipity at try. The experiment started on Sunday morning and ended Monday morning. I wanted to throw myself on the waves and see where they took me.

So I checked in with my family, posted a notice to some friends via Twitter and SMS and turned off the phone. Then I gave my phone to John Wechsler (@wechsler) from FormSpring (FormStack now I think since they are rebranding the parent company due to the Formspring.me explosion which is awesome) who I was hanging out with at the Exact Target/CoTweet event at WholeFood’s headquarters Sunday morning when our conversation lead to this decision. John’s a great guy and although I haven’t known him long I liked and trusted him with my “precious”. Then I was off the grid. It felt a little like a trust fall and I was really nervous at first.

Without going into the minute to minute details of the day I want to touch on some of the key experiences and take aways. After getting over my initial freak out over losing my phone I started loosening up quickly. It was really liberating. A sense of real freedom overtook me at times. I felt like a dog off the leash. I wandered around, got lost, met people, hooked up with friends and then followed them until I would run into other friends and then followed them. I went to about 5 parties and ate some of the best barbacue in the world. I drank a lot of free beer. I made deeper connections with people I already knew. I had a great day, probably the best day of the conference and every day has been excellent (so far).

But it wasn’t all good. I felt lonely and disconnected at times, even confused and disoriented. I had phantom vibrations in my legs and would reach for my phone. I would have seconds of panic thinking I’d lost it. I kept reaching for it when uncomfortable, lost, curious to look something up or just needed to know the time (see side thought on clocks below).

I felt a little like I’d lost one of my senses. It took a little while for my other senses to strengthen to accommodate for the loss. If we can consider connectivity a sense I wonder if our human minds can accommodate the use of this sense at the increasing rate we tech zombies are employing it. Maybe that’s the real cause of so-called SXSW SARS? Perhaps a question for another blog.

The general take away from the experiment was that we don’t need all these gadgets and services to communicate, congregate and experience life. Seems a little obvious, doesn’t it, but why are we so hooked? Life can happen without them and can actually be a richer experience. Sure, they add value at times but maybe not as much as we think. Sometimes I think they take more than they give. Sometimes we need to impose and embrace constraints. We need to value quality of experiences over quantity.

In discussing my experiences I got a lot of feedback that this might be a movement to pursue for next year- a “Leave The Phone At Home” Sunday next SXSWi. I think many people resonated with the reasons for me undertaking the experiment and guess what, nothing horrible happened! In fact I would argue many people would have a better experience on account of embracing this constraint. I would love to hear people’s thoughts on this idea. I could have our Small Box team put together a website and help coordinate an effort to encourage people to take a day off, give serendipity a shot, see how things go. Why not go off the grid for a day at SXSWi 2011?

Technology is moving so fast. Yes, it is fun and exciting but let’s not get ahead of ourselves. Let’s take the time now and then to hit the reset button. Our human nature is not, and cannot, change as fast as the technology we are plugging into our “system”. Before we get too far down the path and adopt technology that could be harmful let’s remember to take time out and reflect on what all this means.

Shout Out- SXSWi is a completely unique and amazing experience. I highly recommend anyone with an interest in web/interactive/social media etc check it out next year. I consider it a life changing experience.
The Indiana crew here has been a complete blast and loads of fun to hang out with. Big shout outs to Kristian Andersen Associates (the reason I went in the first place, lunch with Kristian), Blue Lock, Sprout Box, Exact Target/CoTweet, PocketTales, CauseLab/Scott Henderson (awesome roomie), MediaSauce/Mitch Maxson (also awesome roomie), FAWM.org/Burr Settles, James Paden/Vibrant Solutions, Blast Media, FormSpring and I’m sure I’m missing some others. Would love to see an even bigger Indiana presence next year (holla ChaCha!). Indiana is definitely on the map here and people know it. I love that.

Side Thought- Not knowing the time was the most unexpected byproduct of not having my phone. Since everyone has a phone now there are fewer public clocks, like fewer pay phones- it would be interesting to do a study to see if they have declined at a similar rate- on top of that I started this right after DST had taken place and many clocks (the hotel clock for instance) hadn’t been changed. I missed a panel on company culture, showing up right on time, at least according to the hotel clock, to see it was wrapping up.

PJ and I are down in Austin for the annual SXSW Interactive conference. I’m taking a break from the insanity to charge up my phone, post this blog and get cleaned up before heading out again.

This place is nuts. I’ve never seen some many people walking around looking at their phones. Mostly iPhones. That seems to be the overwhelming flavor of choice. Apple in general is the default for this group. I’m just as guilty as the rest. So I’ve had to run back for quick re-charges a few times in the 30 odd hours I’ve been here so far.

Only 30 hours, hard to believe, and I’ve been asleep for about 6 of those. I was warned to rest up before coming. I could have done better.

Some random highlights:

Seeing Jason Fried of 37 Signals speak and sorta read from his new book “Rework” which I read on the flight done.

Hang out with my buddy Burr Settles who is presenting here on his FAWM.org project. He is also working at Carnegie Mellon on a fascinating project involving scrapping the web for contextual/localized content. They have a Google Grant to help with funding. Smart dude.

Meeting a woman who was sent by the Chickasaw Nation to learn about how they can use Social Media to connect their people.

Going to an awesome throwdown/party at The Boiling Pot put on by our friends at Kristian Andersen Associates (thanks Kristian!)

Attending numerous panels/speakers/workshops that built/expanded/challenged/educated me in many ways I could never cover now but did via my Twitter posts.  (I was disappointed that all the CMS talk at events is around Drupal with no attention to proprietary or even Microsoft solutions.)

To follow my travels and thoughts please follow me on Twitter at twitter.com/jebbanner

more soon!

It feels a little weird to write this blog. After all, I run a web company and I’m writing a blog- not an article for a newspaper. But I’ve been thinking about this a lot recently so I wanted to put my thoughts together as a post.

“The Death Of Print” has been predicted for the last 10 years or so. Magazines are going out of business, Newspapers are doing the same or significantly downsizing. Anyone looking at the industry has to admit the future ain’t too bright. But does that mean that print is going away? I want to make the argument that print is going to be around for a good while longer and remain one of the most popular mediums for the foreseeable future.

Why is print still a valid medium? Two words- user experience.

I consider myself to be pretty tech savvy. I have computers, an iPhone, TVs etc. But I don’t like to read online. I do it but I prefer reading print. Online reading is often not a consuming experience since the medium is by nature distractable. I start reading something and then I’m jumping around, researching something on Wikipedia, etc. I rarely finish a blog or article when reading online. But give me Sunday’s New York Times and I will end up reading 10-15 articles start to finish over the course of several days. I love the focus of print. It’s keeping my hands busy without being too heavy (hello Kindle!).

Speaking of Kindle- I don’t get it, same with iPad but at least the iPad looks better. Why are people paying hundreds of dollars so they can then pay $5-15 a book and then have to read it on that ugly thing. I have to say I was a little shocked that it wasn’t a bomb.

There are plenty of people like me, including many avowed techies. Sure I scan blogs, Twitter, CNN on a daily basis but I almost never read Fast Company, Inc. or even the Indy Star or Nuvo Newsweekly online. The Web is for scanning/consuming (like a plate of food you pick at) and print is for reading/owning.

You might think that I’m just showing my age (38) but consider the recent resurgence of vinyl records. Vinyl was all but dead 10 years ago (sound familiar?). The CD had put all but a handful of record pressing companies out of business. The only records being pressed were for DJs and some vinyl geeks over in Europe. In the early to mid 1990s you could buy used vinyl for pennies. Stores were just clearing it out. But then Napster happened and then iTunes and now the CD is a dead man walking just like vinyl was 10 years ago.

Vinyl Records are the only section of the music industry that is growing. Many of the buyers grew up with CDs and are now turning to vinyl. Why?

Same two words- user experience. A CD is mostly a transportation device- it takes music from the store to your digital devices. Sure there’s some art work there but usually not much and it’s really small compared to a record. CDs are nearly worthless at this point and we are just a few years away (if that) from their demise as the standard medium for releases. I know from talking with friends in the music business that many labels are looking at a vinyl/digital release format in the near future.

So as we embrace our digital future and all the glory that it will be, let’s not forget that we have not actually changed, we are still animals that want to touch, feel, smell and interact with our world. The screen creates a barrier between us and a full tactile experience. I predict as we move towards more content being digital there will be a quiet but growing backlash by consumers craving tactile experiences.

Print isn’t dying, it’s just resting.

I was having lunch with my buddy and “Social Media guru” Kyle Lacy the other day at LaPiedad here in Broad Ripple. Everytime I have lunch with Kyle something interesting comes out of it.

Somehow we started talking about CRMs (Customer Relationship Management) and how we don’t find them very useful. We both felt a little guilty about it. Turns out we are both using the same methodology (roughly)- paper and email to manage leads and tasks.

Personally I start every week by writing all active projects on a notepad and then creating a list of “to-dos” and active leads. That pad of paper is my CRM. I look at every project everyday, I can’t avoid it like a CRM that requires me to log in, etc. I’m sure there’s great ones out there but everyone I’ve tried, and I’ve tried a few, end up not being used. Paper just works.

We both felt that technology, in this instance, actually added an unnecessary layer to our process. Kyle said something like “it’s weird cause I think of myself of a techie” to which I responded “you’re not a techie, you’re a platform agnostic, you use whatever works.”

Normally the word “agnostic” is used in the religious arena- “I don’t know if there is or isn’t a God so I’m not going to take a stand, etc.” The non-religious definition is “a person unwilling to commit to an opinion about something”. I’m using it more broadly here as “someone who has little to no platform or channel loyalty.” A little bit of a re-definition I admit but I’m not sure what other word would capture that idea.

definition time- what I mean by “channel” and “platform”
channel: medium used to reach an audience- radio, tv, internet, text, etc.
platform: operating system and corrresponding hardware that runs software often connecting via a channel. i.e. Laptops, iPhones, GPS, Satellite Radios, etc. Or, for our purposes: paper (operating system), pencil (hardware) and language (software).

What I’m seeing is a generation that doesn’t care what platform or channel they use as long as it works. And by “works” I mean it does the job effectively and they enjoy the experience. If a piece of paper works better than a computer- great! If I can hear the songs I want via Pandora then I don’t care about the new station in town. If my cell phone gets good reception at home then who cares about a land line? MySpace full of losers? Hello Facebook! All these iPhone fanatics (myself included) are just one great phone (maybe the G-Phone?) away from cancelling their AT&T contracts. We have no loyalty to AT&T, if anything our experience with their service has decreased any existing brand loyalty.

Since there is very little channel or platform loyalty it creates real challenges for brands that relied heavily, increasingly past tense, on their channels and platforms as a differentiators- think Comcast grappling with the upcoming move to Internet TV, Microsoft with the move to web software eroding their desktop market share, AT&T totally fumbling the transition from land lines to cellular towers (or the lack therefore).  As consumers rapidly jump around many companies are panicking. They aren’t scaled to do that. They aren’t agile.

So how does a company deal with all these Platform Agnostics out there messing everything up? Focus on the user experience- create a superior user experience, the “killer app” of user experiences.

Look at the business card or the post-it note. No digital technology has replaced these and I’m not seeing a near future where that happens. Same with email- an “antique” digital technology. There were high hopes for Google Wave to be “email 2.0″ and maybe that will happen but right now it looks more like “antique” email will continue to be king and only slowly integrate Wave-like elements over time. Business cards, post it notes, note pads, email- they are all “killer apps” and no-one has come close to dethroning them despite numerous attempts.

Technology isn’t going to slow down but for every new shiny object that reaches critical mass usage there will be dozens if not hundreds of others lying along the road. Users are selfish. They only care about themselves. Keep this front and center in all your efforts and you will convince some of these Platform Agnostics into believing your creed.

Seth Godin writes

It’s a good question, here’s how I would answer:

The web seems really complicated but not to me. I just see it as a series of decisions that require particular expertise to do correctly. The best decision is the one that makes the next one seem more apparent. There is never going to be one person who is right about everything all the time. What’s important in doing a web site, or marketing strategy, or making any series of decisions is to make each one as close to right as you can so the next one is clearer.

We do that by first and foremost attracting the top talent in the region. Then we challenge them to do more, to understand the implications of these important decisions. Then we provide what we hope to be the top level of customer service for our clients.

The results are clear to me, some are big and some are small. I take a small amount of pride in knowing that we are growing while other web companies are going out of business or shrinking. But what I take the most pride above all is the relationships that I have built with those in the box with me, and the way we extend it to our clients. Of the huge number of sites we have helped produce, 99% of them are still online exactly as we launched them.

Key to our growth is the way we have extended our services beyond designing and programming websites. It is a complete array of services our clients need, and some they don’t. That’s the real Small Box difference right there, whatever people think they know about us, there is more.

I’m just one app away from this!

CrossLoop is a little-known, free app that is pretty much the only reason I hang on to my 5 year old PC. After they release a version for the Mac it’ll only be sheer stuborness that keeps me hanging on to that antiquated, old beast of a computer.

So what is this killer app that’s keeping the PC market share from further eroding?

CrossLoop is a free, downloadable online collaboration tool that let’s you share your PC’s desktop with any other PC over the Internet. I’ve used this a lot to collaborate on SEO projects with free lancers, contractors and colleagues here at Small Box. It is simple, light, secure and does exactly what I need an online collaboration tool to do. Plus, it’s free.

This tool has proven most valuable in my role as the Small Box SEO trainer. As an SEO, my primary tool is a Firefox web browser bristling with add-ons and plugins. With CrossLoop I can immediately confirm that my fellow CrossLooper has all the right tools installed on her end because I can see her screen on my screen. I can also view anything that she pulls up on her desktop from spread sheets, to web sites to keyword tools to pages of code.

With this tool I can train people over the phone just as efficiently as I can in person. This reduces the need for people to commute into the office and helps make the planet just a little greener.

It allows me to train pretty much anyone who’s connected to the Internet on pretty much any aspect of SEO implementation from using keyword research tools, to installing Google Analytics on a site, to creating a sitemap and submitting to search engines, to link building. I just walk the person through the process over the phone and can see their progress in real time. This saves A LOT of time. Gone are the days of asking someone to describe their screen before moving on to the next step. If my fellow CrossLooper skips a step or makes a mistake, I can see that right away and correct it on the spot.

With a simple click of a button we can switch places instantly allowing me to share what’s on my desktop. I can even toggle whether or not I’ll let the person I’m CrossLooping with to take control of my mouse and keyboard remotely (and vice versa). These functionalities let me teach by demonstrating and not just describing or dictating.

CrossLoop bills this wonder app as a way to connect with IT and Windows experts when you can’t get your PC to behave the way you want it to. My PC has always been well behaved so I’ve not yet had the occasion to check out CrossLoop’s network of PC gurus. But I will be if the old beast starts acting up! However, this tool can be applied to any situation in which you need to remotely collaborate with someone on your computer (or theirs). It’s basically as powerful and useful as your imagination will let it be.

Connecting over the Internet with this app is a breeze. The CrossLoop site does a good job of describing how to connect with CrossLoop, but it’s even simpler than they make it look. I’ve used this app without a hitch with my mother in Wisconsin and she is by no means tech savvy! Connecting with CrossLoop usually takes no longer than a few seconds. Before CrossLoop I was using GotoMeeting and connecting over their interface sometimes required a good 5 to 10 minutes.

I’m no IT expert and I’ve never had the occasion to use CrossLoop to review sensitive information that had to be kept secure. However, their description of the CrossLoop Security measures is enough reassurance that someone can’t be snooping or intercepting my data while I’m collaborating.

When using CrossLoop you will experience some slight lag on the mouse and keyboard. This a product of the Internet and not CrossLoop. In fact, CrossLoop is A LOT faster than what I experienced with GotoMeeting (and since it’s free, CrossLoop doesn’t make me shell out $50 a month like GotoMeeting did).

There is one thing you should be aware that CrossLoop does not do. This tool is for 1 on 1 collaboration and that’s it. If you want to remotely collaborate with a group of people on different computers at the same time, then you’ll need to find something else. I consider this a strength rather than a weakness, though. It keeps CrossLoop simple, light and fast. When you do use something else to collaborate online, I guarantee you’ll be wishing you could be on CrossLoop instead. I know I do.