Archive for ‘Social Media

Social Music Done Right: Turntable.FM

Jul
14
2011

2
Comments

turntable.fm

 

Back when I first started college, I found a group of college kids from around the world, connecting on a web forum about music. I quickly got hooked, as my budding interest in recording and listening to music on vinyl wasn’t very accepted by my peers in the dorm rooms of Ball State. This online community was the perfect place for me to grow musically.

I remember talking late one night in one of the chat rooms we had set up through IRC (remember those days?). I knew that this community could benefit from having an internet radio station where we could feature different users each week, with the ability to chat and exchange ideas while listening in on the music.

I figured out how to broadcast from my computer to others, but it was difficult to bring in users to play and participate. Needless to say that idea failed quickly due to the time requirements it would take for me to organize and run it. Plus it cost money, money a poor college student didn’t have.

Now in 2011 we have what I wanted in 2005, and it’s called turntable.fm. Turntable is simply brilliant.

For those unfamiliar, you sign up through Facebook or Twitter, and enter rooms and listen to music, chat and if you are lucky enough, you can snag a DJ table and start spinning music for that group of people in that room. Turntable has many features that will suck your soul out and soon you will find yourself spending hours picking that next perfect song for all your friends.

It has become quite the hit here at SmallBox. All of us are avid music and technology lovers and turntable blends the two in harmony. But what really impresses us is the social aspect of it. Listening to music is one thing, but being able to share it with others is so engaging and helps expand and refine your tastes in music. I have already found 5 bands on turntable that I have never heard of previously, and now have bought their albums because of it.

There is a gaming element as well. When playing a song listeners can vote whether they thing the song is awesome or lame. If awesome, your DJ avatar gets points that can be used to upgrade your appearance. If voted lame by a majority of people in the room, your song will be skipped. The thrill of getting a song voted awesome by everyone in a turntable room is addictive and exhilarating.

There are some limitations right now unfortunately. First, only people from the US can access the site. Rooms only allow up to 5 DJs and as a DJ you can only play one track at a time.

As with many music sites on the web, the future of Turntable.fm is uncertain. Currently they are dealing with licensing problems and many songs are getting pulled from the site. Users can still upload their own songs, but it is often buggy and takes lots of time. Apparently there’s interest among many investors in supporting the company, and only time will tell if turntable will stay alive in this strange digital rights battle online.

In my opinion if done correctly, turntable could be an integral part of my social interactions with people on the web. It’s addictive, fun, and combines my a few of my favorite things – technology, music, and friends.

I would continue, but I am DJing right now and I need to find the next song to play.


Google Hotpot: Hot or Not?

Feb
11
2011

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Last week Google launched Hotpot–a local recommendations service with a peculiar name, and unknown potentials. ‘Hotpot’ takes its name Chinese communal dining experience: everyone gets together and throws something into the bubbling hot broth.

I once went to a hotpot in DC, and it was fantastic. You dump a bunch of oil and stock into a cauldron, and then you throw in mushrooms, vegetables and meat as demand arises among the assembled guests.   The concept is to just sort of stuff yourself all day long, lying around on blankets like at a picnic.  Rice liquor is a recommended as a beverage to accompany the meal, but I seem to recall that everyone was drinking beer.  The concept is in the classical mold of a ‘feast day,’ for which there is no real American parrallel (Thanksgiving is a more organized and discrete affair).

In Google’s Hotpot everyone’s opinions and recommendations steep in their algorithm. Hotpot will use your baseline opinions to start creating profiles and recommendations which will provide value for users: can’t decide what you want for dinner?  Google knows.

Hotpot is user-friendly by anyone’s standards: log in, search for a place and theme (i.e. restaurants, tourist attractions, clubs etc.) and it generates suggestions which you are then invited to rate. Hotpot allows you to see the ratings of others.  Once you’ve starred five places, Google starts to give you reccomendations.  At first these recommendations are going to be pretty predictable.  The concept is that these reccomendations will become more refined as Hotpot learns from you, and that as your friends start using it, their recommendations will begin to influence your preferences as well.

The hotpot that I went to in Washington D.C. was amazing.  My read on Google’s Hotpot is less clear. Google is at a disadvantage insofar as their coming late to the market–Yelp is very established at this point, and they may be able to depend on user-loyalty for some time in precisely the demographic that Hotpot is designed to appeal to.

On the other hand, Google’s motherload of personal and user behavior data uniquely positions them to generate accurate and interesting reccommendations.
Gmail, for example, is a holy grail of information about my personal preferences, hobbies, and passions.  However, the consensus seems to be that Hotpot has a long way to go before it becomes a viral success. Basically, Hotpot is like Google places with a weak social media element (friend connect), game mechanic (leaderboard), and input/recommendation engine (flipcards) layered on top.  The application could be dramatically improved by focusing on user engagement and flow.  It would seem that, Facebook and Yelp still maintain a leg up on Hotpot in this niche arena of connecting people to places.

Have you checked out Hotpot?  What do you think?


Social Networking via Mobile Apps

Feb
7
2011

1
Comment

It seems everyone is on Facebook these days…. from news media “crowd sourcing” their latest reports to the DOT hosting a page to post traffic issues and road closings for area citizens — its widespread adoption is more and more apparent. Many come because they want to be part of the “social media” party — they want to engage and be a part of a bigger conversation. But with a party as BIG as the one Facebook hosts, how much “socializing” actually happens?

Let me put it another way — how many times have you posted something to Facebook and were left feeling like you were casting a message in a bottle out onto the open sea? Only to get back — if you’re like me —  a few passive-aggressive thumbs-ups and a comment or two from people you rarely actually see in real life. What’s so social about that?  In my opinion, it appears that in the mad dash to get everyone on board the social media train we’ve somehow lost the whole “social” part of it. But I see a glimmer of hope… for those of us interested in being a bit more social and a little less “sold” in our social media…

Enter what I am calling the “niche social network disguised as a mobile app”. With the rising popularity of mobile applications for smart phones and iPads, more and more developers have been integrating social media engagement right in the app itself — a smart move, geared toward driving more audience engagement, traffic, and therefore growth.

Of course gaming apps have been doing this for ages, but specifically I am talking more about “hobbyist” apps… for instance:

I love apps like these and others that feature integrated social media  as part of the overall app. Frankly, it’s a more satisfying user experience — not to mention a shrewd business strategy —as typically the user interprets the social integration as part of their paid experience. That is, they see it as a feature of the application and therefore are more likely to utilize it.

A Real World Example: SketchClubI love to sketch and draw on my iPad. I recently bought an app called SketchClub from the App Store.  Now, I’ve tried almost every drawing app available for the iPad, but this one is my favorite by far — not because its a better drawing app (it has its strengths and weaknesses, but is essentially on par with the rest) — I like it best because it gives me something to DO with the artwork that I create.

Behind the app lies a small, but robust social network for those that buy the app… in this case, other people like me who like to draw. Why is that great? Relevance. You see, when I use the app to draw, its a natural next step for me to then post that new drawing to the group via the app. And the BEST part? The members actually INTERACT!  No more “message in a bottle” feeling… Members comment on each others artwork — from compliments to constructive criticism to tutorials and tricks. Plus I feel way more satisfied because my experience doesn’t stop with me drawing a picture, throwing it up on Facebook, and hoping someone eventually takes interest. Now when I post something, I know I am going to get a response, I look forward to it. That’s called ‘engagement.’

Recently they upped the ante even more… providing new features to the app/network that give a user inspiration and even more reasons to engage, such as:

  • An earned-points system, where each task you perform (upload, leave a comment, rate a drawing, etc.) earns you points… encouraging members to continually interact.
  • Weekly themed drawing competitions — these give people lots of good inspiration for subject matter (sometimes the scariest thing about drawing is figuring out WHAT to draw.) The competitions are decided by member vote, and first place actually gets a real reward — typically a $25 Amazon.com card.

SketchClub focuses on improvements that increase creative motivation and usage of the app, which in turn creates more conversation and engagement between members — and that’s called ‘sustainability.’

Tell me, do you find yourself more inclined to participate in online “social” activities when its part of a mobile app experience?


Viva la Twitter: Social Media and Global Revolutions

Jan
31
2011

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Comments

Tweeting, Facebook invitations, and self-immolation: all over North Africa and the middle-east, people are setting themselves on fire. In Tunisia, Egypt, Algeria and now in Mauritania and Saudi Arabia, people are immolating themselves to protest corrupt regimes.  They have also been using Twitter and Facebook, apparently.  The uprising in Tunisia started spontaneously after the self-immolation of Mohamed Bouazizi, who–frustrated by unemployment and lack of opportunity–set himself on fire after the fruit from his fruit stand had been confiscated in Sidi Bouzid, Tunisia in late December.  This set off protests all over North Africa and the middle-east, most notably in Egypt.  The degree to which Twitter and Facebook can be credited as tools which sustained and helped to culminate these uprisings has been a matter of intense debate.

In the early stages of the uprising in Egypt last week, 90,000 people signed on to a group page on Facebook inviting people to a mass-demonstration last Monday. Thanks to some savvy organizing, partly carried out on Facebook, 200,000 people showed up to meet the 20,000 police arrayed to meet them.  Last Friday Egypt’s government shut down the Internet to dampen the tide of agitation and protest that was occurring on that bandwidth.

As the protests in Egypt drag out, and the fortunes of the parties involved in the conflict sway this way and that, it is time for us to review the discussion about the role that Social Media has played in revolutions and emerging democracies in the past few years. Iran, China, Tunisia, and Egypt–regimes all over the world have been effected by the availability of Social Media.    Everyone is asking: is this the age  of internet revolutions?  Will Facebook, Twitter and text messages provide essential ingredients in democratic change?  Or, as the ongoing protests in Egypt perhaps show, is the internet only one tool in this process — nothing more than the modern version of the telephone?  Opinions vary, but its hard to argue that–while they may not have been the main ‘catalyst’–Twitter and Facebook have been major players in getting these movements off the ground.

Malcolm Gladwell wrote an article about the role of Social Media in activist causes and revolutions in the New Yorker last October.   Here’s a long quote from that article, where he paraphrases the buzz:

The world, we are told, is in the midst of a revolution. The new tools of social media have reinvented social activism. With Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coördinate, and give voice to their concerns. When ten thousand protesters took to the streets in Moldova in the spring of 2009 to protest against their country’s Communist government, the action was dubbed the Twitter Revolution, because of the means by which the demonstrators had been brought together. A few months after that, when student protests rocked Tehran, the State Department took the unusual step of asking Twitter to suspend scheduled maintenance of its Web site, because the Administration didn’t want such a critical organizing tool out of service at the height of the demonstrations. “Without Twitter the people of Iran would not have felt empowered and confident to stand up for freedom and democracy,” Mark Pfeifle, a former national-security adviser, later wrote, calling for Twitter to be nominated for the Nobel Peace Prize. Where activists were once defined by their causes, they are now defined by their tools. Facebook warriors go online to push for change. “You are the best hope for us all,” James K. Glassman, a former senior State Department official, told a crowd of cyber activists at a recent conference sponsored by Facebook, A. T. & T., Howcast, MTV, and Google. Sites like Facebook, Glassman said, “give the U.S. a significant competitive advantage over terrorists. Some time ago, I said that Al Qaeda was ‘eating our lunch on the Internet.’ That is no longer the case. Al Qaeda is stuck in Web 1.0. The Internet is now about interactivity and conversation.


The difference between blog and news

Dec
14
2010

1
Comment

Many of our clients tell us they want a blog, news section or both on their website. It’s common for many to opt for a blog simply because “blog” is a buzz-word, but it’s important to know the difference between the two and which choice is right for their company and which choice will have the best impact.

I’ll break it down for you.

The News section of your site should be a factual timeline of your company. This is where you announce information very specific to your company, such as new hires, upcoming events, or changes to your service or product offerings. You can think of your news section as an area for press releases. Just be sure to present your company the way you want people to think of you: your brand.

For example:

  • Announce new products, services or offerings
  • Announce recent achievements or awards
  • Announce upcoming events

A blog serves as a space to discuss pertinent topics to your industry, not just your company. This area of your site allows you to be a thought leader within your industry and should always encourage open dialog and integration across social platforms. Blogging allows you to share your thoughts, opinions and reviews on a plethora of topics, just make sure to keep it interesting and relevant.

For example:

  • Informative – teach how (easy it is) to use your product
  • Editorial – offer opinions and reviews about topics related to your industry
  • Promotional – announce upcoming sales, specials or contests

Remember your audience and your point-of-view. Your News section is generally going to be more official, and your blog should have a more personal tone. While it is often expected to announce the author of a blog post, that isn’t necessary for a News post. Additionally, while blogging should always allow discussion through comments, a News section usually doesn’t.

Hopefully this clears up the difference between a blog and news, but there’s one very important thing to keep in mind: you have to constantly update them. Merely having a blog or news page does not make it worthwhile, and not keeping them fresh can actually send a negative message. Constantly posting blogs or news keeps your company in mind and establishes that your company is always up to date. Not only that, keeping it fresh makes a significant impact on your Search Engine Optimization!