Archive for the ‘smallbox’ Category


Just Say No

Looking back on 2009 I’m coming to see that it has been defined as much by the opportunities that we didn’t pursue as the ones we did. Opportunities in years past we would have gone after with gusto. Maybe some of them would have led to bigger better things but my gut says that we probably dodged a number of bullets in 2009.

Every minute of our days is being tugged- “check this out”, “I have an idea”, “have you heard about this…” There is often a sense of panic, at least I can feel it, that I’m missing out on something “big”.

and maybe I am but I’ve made a conscious decision to be ok with that. Sure, I may miss out here and there but looking back I only have a handful of regrets from the past year- “gee, I wish I’d done that” kind of moments.

So I’m slowly learning to “just say no” to opportunities that aren’t the right fit. It goes against my entrepenureal spirit but maybe that’s the trick- finding the balance between success and happiness by saying no as much as yes.

Giving, Getting and Gift Ideas!

The end of 2009 is upon us! What a year, a year that will be measured for many as a consistent gut-check and the impact of some very difficult financial decisions on every level. As we draw to a close, let’s examine some opportunities you might have to share any personal or company income.

Click and Give

Small Box has been fortunate enough to be a part of some really great non-profits. One goal of each of them is to make it easy to donate money through the site, please consider supporting these awesome organizations:

Second Helpings – Food Rescue in Indianapolis
Y-press – Youth Journalism
Keep Indianapolis Beautiful
College Avenue Neighborhood Development Organization – Smart Growth
Cheer Guild – Gifts for Riley Kids
4-H Foundation – Support the Mission in Indiana
Rock for Riley – Riley Children’s Charity

Buy Now

And with the Christmas shopping season upon us, more of you are shifting to online purchases. We’ve worked with several e-tailers on their web and encourage you to visit their sites.

Good Earth – Shoes, Vitamins, Beauty and more
Taste of Indiana – Indiana Gift Baskets
Kipp Toys – Wholesale Party Supplies
All Natural Lip Balm – Chop Saver
Giant Fortune Cookies – Big Cookies, Custom Fortunes
Time Factory Publishing- 2010 Wall Calendars

Planning for 2010

Maybe your business is sitting on big profits for the year and you need to spend it? If so Internet Marketing consistently provides measurable returns on your investment. If you have spent the year cutting budgets for your marketing, let’s get some positive planning for you in 2010.

Whether you are a non-profit, online retailer, or interested in ramping up your web visibility next year, you can e-mail sales@smallboxweb.com or call us at 317-254-0932.

To RFP or to not RFP?

Over the last year, Small Box has been asked to respond to dozens of  RFPs for all kinds of businesses, corporations, and non-profits. Here’s some advice for groups that are looking to solicit work from a company like Small Box via an RFP process… Don’t. Just kidding, sorta.

I suggest instead of sending out RFPs to every company you come across examine the capabilities of the companies you are considering and start conversations with them.

If you like how the conversation is going and the work they have done for others then engage with them on a limited or trial basis. This might mean research and site architecture or just general consulting to help organize the project. If they are the right fit you will know after that limited engagement. If not then walk away with the work they did and keep looking.

This gives you a real chance to find out how they work, and in the long run saves you the time and money associated with an extended RFP process and subsequent “marriage” to the chosen vendor. What if that vendor is really only great at 2 of the 5 things you need? Now you have a vendor that is stretching to do work that it shouldn’t be doing.

Instead find one team to lead and manage the project and work with them to bring in secondary vendors as needed. Rely on the lead team’s knowledge and experience to help pick these secondary vendors.

An RFP can be a useful document and a good starting point for a conversation but most of the time the scope of a Web project will change, often dramatically, once the planning and design phase begins. The Web is both a wonderful and frustrating thing. It is ridiculously flexible as a platform which creates endless possibilities.

A smart company will engage with an agency that is willing to explore the possibilities, make informed choices, put together the right team to get it done and then circle back around to evaluate those choices after they have been implemented. Too often companies, and agencies, get pulled by the “idea of the day” creating endless scope creep and headaches for all involved. The resulting site is usually a messy melting pot of half baked ideas. Explore, make decisions and stay focused. You will have a much more successful project in the end.

- PJ with contributions from Jeb

Thoughts On Hiring – Our Approach

I think a lot about hiring. How to attract and retain top talent. I’ve worked with companies that have had major turnover issues and I’ve seen the negative impact it has had on their growth and their clients. I’ve also seen companies that have been afraid to let long time employees go even though the company had moved on and the employee was clearly no longer the right fit. So, how do you achieve healthy, sustained growth?

Small Box has a different approach to hiring and it seems to be working. We’ve had no turnover in almost 4 years of business. Here’s how we approach it.

No-one starts full time. I believe in a good “courting” period before “marriage”. All full time employees, outside of Joe and myself who founded the company, have started part time. This gives us a good chance, on both sides, to figure out if there is a match on a professional and cultural level. Can they do the job and do we get along?

Sometimes it becomes clear that a full time position isn’t the right relationship for either party. Sometimes we move quickly into full time when it’s clear we have a rising star.

I don’t spend much time, if any, looking at resumes. I do like to look at what people have done but I find resumes next to worthless in general. Every employee we have hired has come through our various networks. As we hire more employees we increase our network.

Some business folk will argue that you shouldn’t hire friends. I disagree. Now, firing friends can be hard but I’ve done it before, at a past company, and if done right it’s not too horrible. I see many upsides to working with friends.

Communication: you know how to communicate since you’ve been doing it for a while already.

Culture: you already share this so it’s easy to have a good vibe around the office.

Accountability:
you know this person isn’t going to flake.

Tough Times:
if your company goes through a tough patch there is no better team than one that is on a friendly basis with each other.

I don’t want to act like we have it all figured out. I expect many HR challenges as we continue to grow. But I do feel that limiting a company’s growth around a healthy hiring process will result in a much more profitable business down the road.

New Second Helpings site launches in 24 hours!

The Small Box and Second Helpings team have just launched the new Second Helpings website! This was an all night, 24 hour job starting at 1pm yesterday. The new website was designed, built, optimized for search and launched in 24 hours! I knew we could do websites quickly but this blew away everything prior. The site looks great, works great, has a customized Small Box Content Management System powering it and should serve this great Indianapolis nonprofit for years and years to come.

I’m proud of my team for coming up with this idea and seeing it through. Also a big shout out to Ben and Nora at Second Helpings who stuck with us for the whole thing. Very little sleep was had but I think everyone is thrilled with the results.

Check it out!
www.secondhelpings.org
follow the play by play during development on
www.24hourwebproject.com