Archive for the ‘indianapolis’ Category


Giving, Getting and Gift Ideas!

The end of 2009 is upon us! What a year, a year that will be measured for many as a consistent gut-check and the impact of some very difficult financial decisions on every level. As we draw to a close, let’s examine some opportunities you might have to share any personal or company income.

Click and Give

Small Box has been fortunate enough to be a part of some really great non-profits. One goal of each of them is to make it easy to donate money through the site, please consider supporting these awesome organizations:

Second Helpings – Food Rescue in Indianapolis
Y-press – Youth Journalism
Keep Indianapolis Beautiful
College Avenue Neighborhood Development Organization – Smart Growth
Cheer Guild – Gifts for Riley Kids
4-H Foundation – Support the Mission in Indiana
Rock for Riley – Riley Children’s Charity

Buy Now

And with the Christmas shopping season upon us, more of you are shifting to online purchases. We’ve worked with several e-tailers on their web and encourage you to visit their sites.

Good Earth – Shoes, Vitamins, Beauty and more
Taste of Indiana – Indiana Gift Baskets
Kipp Toys – Wholesale Party Supplies
All Natural Lip Balm – Chop Saver
Giant Fortune Cookies – Big Cookies, Custom Fortunes
Time Factory Publishing- 2010 Wall Calendars

Planning for 2010

Maybe your business is sitting on big profits for the year and you need to spend it? If so Internet Marketing consistently provides measurable returns on your investment. If you have spent the year cutting budgets for your marketing, let’s get some positive planning for you in 2010.

Whether you are a non-profit, online retailer, or interested in ramping up your web visibility next year, you can e-mail sales@smallboxweb.com or call us at 317-254-0932.

New Second Helpings site launches in 24 hours!

The Small Box and Second Helpings team have just launched the new Second Helpings website! This was an all night, 24 hour job starting at 1pm yesterday. The new website was designed, built, optimized for search and launched in 24 hours! I knew we could do websites quickly but this blew away everything prior. The site looks great, works great, has a customized Small Box Content Management System powering it and should serve this great Indianapolis nonprofit for years and years to come.

I’m proud of my team for coming up with this idea and seeing it through. Also a big shout out to Ben and Nora at Second Helpings who stuck with us for the whole thing. Very little sleep was had but I think everyone is thrilled with the results.

Check it out!
www.secondhelpings.org
follow the play by play during development on
www.24hourwebproject.com

Easily Approachable and Quite Deep

Seth Godin writes

“There are very few products, services or organizations that are simultaneously easily approachable and quite deep. That’s an opportunity for you if you can figure out how to be both, but choosing just one is a more likely scenario. So, which are you?”

It’s a good question, here’s how I would answer:

The web seems really complicated but not to me. I just see it as a series of decisions that require particular expertise to do correctly. The best decision is the one that makes the next one seem more apparent. There is never going to be one person who is right about everything all the time. What’s important in doing a web site, or marketing strategy, or making any series of decisions is to make each one as close to right as you can so the next one is clearer.

We do that by first and foremost attracting the top talent in the region. Then we challenge them to do more, to understand the implications of these important decisions. Then we provide what we hope to be the top level of customer service for our clients.

The results are clear to me, some are big and some are small. I take a small amount of pride in knowing that we are growing while other web companies are going out of business or shrinking. But what I take the most pride above all is the relationships that I have built with those in the box with me, and the way we extend it to our clients. Of the huge number of sites we have helped produce, 99% of them are still online exactly as we launched them.

Key to our growth is the way we have extended our services beyond designing and programming websites. It is a complete array of services our clients need, and some they don’t. That’s the real Small Box difference right there, whatever people think they know about us, there is more.

Economic Downturn Bright Spot- Talent Land Grab!

I know, I know, we are all freaked out by the strange economic times. So I thought it would be good to take a look on the bright side for a minute. With all the layoffs and general upheaval there are some golden opportunities here. The one that I keep focusing on is the coming talent land grab.

As highly skilled and experienced workers are laid off by companies forced to downsize these workers will be pushed into the job market. I see two basic benefits to businesses coming from this unfortunate situation.

The first benefit is the flood of new talent available to established companies as well as start ups. These workers will be highly motivated and willing to make concessions on salary, benefits, etc. in exchange for job security. They may also be open to to accepting equity in a start up as partial compensation.

The second benefit is existing employees will work harder and hopefully smarter knowing that their job security is not what it was a year ago. When they joined a company a year or 10 years ago they were in the driver’s seat when it came to benefits, salary, time off, etc. Now they are coming to see that there is a queue of qualified applicants jockeying for their position. Businesses will benefit from this dynamic and see a decrease in turn over and an increase in employee loyalty overall.

Another bright spot here is that a downturn is a great time to start a business. Labor is cheap. Rent is cheap. Investors are looking for investments they can have a say in after getting burned by a lack of transparency in the markets. Also, companies that start up in a downturn learn out of the gate how to deal with tough times which will create a healthy discipline to reign in excesses during the good times.

I know it seems at times like we are falling into an economic black hole but we will come out the other side in the next couple years and the companies that survive will go on to reap the benefits of survival.

Does Google Deliver Killer iPhone App?

Today Google announced the availability Google Earth as a free iPhone application. Is this the killer iPhone app Jeb has been waiting for?

It’s a pretty sexy app that even makes use of the iPhone’s built in accelerometer and you can definitely use it to increase the iPhone-envy of your friends as you can see from this screenshot.

However, after messing around with it for a few minutes you’re left wondering “Why should I keep this app on my phone?” and aren’t given much hope of an answer coming any time soon.

App Review In A Nutshell
Overall Rating: 3 out of 5 stars
Who’s it for? Google fanboys and iPhone geeks looking to impress their freinds
What’s it good for? Not sure. Let me know by commenting below.
How long before I delete it from my iPhone? 2 weeks tops.

For those of you unfamiliar with Google Earth, it’s a virtual globe application that you can download onto your computer that lets you explore an earth composed of superimposed satelite images and aerial photography. It was Google’s first free application that back in 2006 really made me stand up and take notice of them. I can still hear my roommate’s laughter when I incredulously exclaimed just after downloading Google Earth onto my PC “I can’t believe this is paid for entirely by online advertising!”

Back then it provided hours of fun as I explored sites like Mount McKinley in Alaska, the battleship graveyard near San Francisco bay and St. Peter’s in Rome. Even after the novelty wore off I found myself using it for business and not just pleasure. While doing some community organizing back in California, I used the satellite imagery to find out what way the houses were facing on streets to determine the most efficient routes to assign to my team who were going door to door. It turned out the east-west streets had a much greater density of houses – and I was able to determine it in 5 minutes at my computer rather without having to drive around the neighborhoods!

But it’s been years since I’ve used Google Earth and that’s largely because it doesn’t offer enough new features to replace Google Maps. Today I could use the satellite imagery within Google Maps to do what I did while community organizing back in California.

It was with eager anticipation that I downloaded the Google Earth App onto my iPhone, but unfortunately it does not breathe new life into Google Earth and I’ll probably keep using the Google Maps on my iPhone just like I do on my computer. It does offer a couple things Google Maps doesn’t like direct links to geotargetted articles in Wikipedia

or geotagged photos in Panoramio.

Plus the 3-D views are pretty cool – when you can get them to display the way you want (more on this later).

Like Google Maps you can do localized searches for businesses and services. In fact localized searches within Google Earth appear to be driven by the same engine that drives them in Google Maps.

Like the Google Maps App you can have Google Earth automatically center on your current location.

On my first-gen iPhone that uses cel tower triangulation, it reasonably accurate (within a block or three). I wish I could tell you how it works on a current-gen iPhone with GPS, but Jeb’s kept crashing every time we tried.

As you can see from the screenshots, the app definitely looks nice and has the potential to definitely impress your friends – just make sure to spend at least an hour or so getting used to controlling it through the iPhone’s touchscreen. You can pan, rotate, tilt and zoom in and out using taps, single finger swipes and two finger swipes. Only problem is that the Google Earth isn’t very proficient at distinguishing between a single finger and two finger swipe. I was trying to take in a 3-D view of the Santa Monica mountains near Simi Valley and after the app misinterpreted a few swipes I suddenly found myself in the middle of Compton!

So, the bottom line is that this is definitely not the killer iPhone app that Jeb and the rest of us have been waiting for. The not infrequent crashing shows that it’s still a little buggy; trying to navigate via the touchscreen is more than a little annoying; and aside from direct linking to Wikipedia and Panoramio it offers little more than Google Maps.