Posted by pj on May 15th, 2010
If you are looking for a Web Design Company in Austin, look no further than Small Box Web Design. We know that you have choices when it comes to building your web identity, why trust your web marketing to anyone else.
Does your web designer work under contract to a separate agency?
At Small Box we do all our work with full time employees. We have a great staff of professionals who have built sites in any industry imaginable.
Are you being sold a cookie cutter site?
Word Press, Joomla, and Drupal are all fine content management systems, but let’s be honest. There are good and bad programmers. There are template designs and custom designs. There are sites that fail to meet business needs, and then there are Small Box sites.
The Small Box CMS a collection of powerful SEO controls and intuitive site management tools that are exactly what you need.
Is working with your site difficult?
Then make a change. Call Small Box Austin at 512-850-4819. PJ Christie will be glad to provide you with the information you need.
Posted in austin, content management systems, culture, smallbox, web design | No Comments »
Posted by pj on May 9th, 2010
Small Box is pleased to announce that our new office in Austin Texas is now open for business. Since 2006 Small Box has been providing custom web solutions for businesses and non profit organizations in Indianapolis.
Now Small Box is taking the same great design and technology to a new level. Austin Texas is different from anywhere else. There is a big focus on Social Networking. There are many entrepreneurs and business startups looking for venture capital.
Our goal is to be a one stop shop for anyone looking to have a great looking site on the first page of the search engines. Call PJ Christie at 512-850-4819.
Follow our special Twitter feed @smallboxaustin for local insights including SXSW.
Posted in austin, content management systems, internet marketing, search engine optimization, seo, smallbox, social media, web design, web development | No Comments »
Posted by jeb on August 26th, 2009
I started to hit on this idea in my last blog about how much to pay for a website and it seems to resonate with some people so I wanted to pull the idea out and expand on it here.
In our experience most companies have starter websites- basically a brochure on the web. It’s a destination. Maybe you find it via a search for the company name but not much else. All the visitors know something about the company or they wouldn’t be there. A “preaching to the choir” website. A website that exists only because you “have” to have a website.
The problem is that this kind web presence is almost worthless and will do nothing to grow your company. In fact it may be hurting it.
The few that find their way there wonder how legitimate your company is if you don’t have a “real” website.
So what is a “real” website?
A real website is a broadcast platform. Here’s some of the characteristics of broadcasting website:
Social Media- when you add a blog it automagically updates your company’s Twitter account, and other services, with a link to that blog.
RSS- your site’s RSS feed is being pulled in by other blogs and services like Google Reader.
Google loves you- a search engine friendly site will rank for many competitive keyword searches.
You site is easy to update- so you look forward to adding new pages and content which only brings more traffic. (don’t get me started on the importance of a good Content Management System!)
Your site listens- lets users leave feedback, comments and generally interact in a playful way.
The function of a website is changing. If “content is king” then a website’s job is to broadcast that content across the web’s many platforms.
The companies that invest in content broadcasting sites will win search, traffic and eventually the customer.
Posted in content management systems, social media | 2 Comments »
Posted by pj on July 10th, 2009
Seth Godin writes
“There are very few products, services or organizations that are simultaneously easily approachable and quite deep. That’s an opportunity for you if you can figure out how to be both, but choosing just one is a more likely scenario. So, which are you?”
It’s a good question, here’s how I would answer:
The web seems really complicated but not to me. I just see it as a series of decisions that require particular expertise to do correctly. The best decision is the one that makes the next one seem more apparent. There is never going to be one person who is right about everything all the time. What’s important in doing a web site, or marketing strategy, or making any series of decisions is to make each one as close to right as you can so the next one is clearer.
We do that by first and foremost attracting the top talent in the region. Then we challenge them to do more, to understand the implications of these important decisions. Then we provide what we hope to be the top level of customer service for our clients.
The results are clear to me, some are big and some are small. I take a small amount of pride in knowing that we are growing while other web companies are going out of business or shrinking. But what I take the most pride above all is the relationships that I have built with those in the box with me, and the way we extend it to our clients. Of the huge number of sites we have helped produce, 99% of them are still online exactly as we launched them.
Key to our growth is the way we have extended our services beyond designing and programming websites. It is a complete array of services our clients need, and some they don’t. That’s the real Small Box difference right there, whatever people think they know about us, there is more.
Tags: internet marketing, linkbuilding, organic seo, pay per click, pj christie, public relations, seo, small box, web branding, web design, web development
Posted in Everything Else, content management systems, culture, design, indianapolis, marketing, pay per click, search engine optimization, sem, seo, smallbox, technology, usability, web design, web development | 1 Comment »
Posted by jeb on July 28th, 2008
First off let’s not assume everyone knows what SEO and CMS means.
SEO stands for Search Engine Optimization. Basically this means optimizing your website so that search engines love you and your content.
CMS stands for Content Management System. A CMS allows the owner of the site, you!, to easily add, edit and delete content on the site. That means text, images, blogs, videos, pages, etc.
So why do you need a good CMS to get great SEO? The reason is simple, search engines love fresh content. If you aren’t regularly updating your site you are essentially sending a message to the search engines, and your visitors that says “I don’t care about this website and therefore I don’t care about you”. I know that seems a little harsh but it’s true.
Imagine you owned a record store and never had the newest releases. Sure, some people might want to come by for a while to check out your old inventory but eventually your traffic would dry up with no new inventory. The same goes for your website. You need to constantly feed your site with fresh content or your visitors, and eventually your business, will dry up.
But if you get in the habit of adding fresh content on a weekly or even daily basis then you will be pleasantly surprised by the increase of traffic and interest from search engine generated leads. I personally prefer blogging since you can post little blogs like this one and Google will quickly index it for search keywords and start driving traffic your way.
So if you are serious about using the web to grow your business, and who isn’t these days, then make sure your website has a robust and easy to use CMS. And then make sure you use it on a regular basis. You will not be disappointed with the results.
Here’s a great article by Rand Fishkin about the importance of an SEO friendly CMS.
Posted in content management systems, search engine optimization | 1 Comment »
