A Website is never “Done”

I was reminded of this today as I went into the Small Box CMS (Content Management System) to update some pages and adjust some of the titles in order to improve our ranking for target search keywords. In case you are curious- I want Small Box to be on page one for the search Indianapolis Internet Marketing so I tweaked some things to improve our chances. We are currently on page 2, as of this blog, and I’m not ok with that. We are at the top of page one for many other searches but not this one, yet.

The reality is that sometimes people still think of their website as being “built” and therefore “done”. A good website is never done, it is a constant work in motion. You need to add content to it regularly, update existing pages, obsess over how those pages are ranking in search engines, adjust tweak and repeat and then do it all over again!

Think of your website like a grocery store rack. You need to switch out products, move things around, find out what works and doesn’t work. Or you lose out to a competitor that is being more proactive. It used to be every company’s web presence consisted of a static, brochure style, website. This is no longer the case. Many companies have a dynamic, rich website that is complemented by their active engagement across many different web platforms including Twitter, Linkedin, etc.

A website is no longer enough. But it’s still the best place to start….and end. You want to use all the other avenues out there to drive people back to your site. That means you need to obsess over it continually. These are real people visiting your site, not robots. Pay attention to them, find out what they are looking for, be there when they are looking and be the site, and company, they need when they land on your page.