Psychic Web Pages by Small Box use techniques very similar to those used by the most successful mentalists and poker players. Mentalists and poker players rely upon observing “tells” (i.e. often overlooked details of speech and behavior) to successfully infer what’s on your mind. Similarly, Psychic Web Pages by Small Box make note of the “tells” you leave around as you surf the web.
One of the biggest “tells” you leave around is the URL of the page you just visited. Whenever you enter a new web page, your browser tells the server of that web page the URL of the page you just left. So, anytime you leave Google to visit a web site, that site “knows” that you just came from Google.com Not only that, it also knows the exact URL on Google.com that you came from.
Now take a closer look at the URL for the Google search of “indianapolis labor attorney” in the screen shot below. It contains the keyword “labor”.
When you click on the entry for Harrison Moberly, the server “knows” that you just came from a Google search that used the keyword “labor”. So, it serves up a homepage that features the Employment Law Practice Group and one of that group’s attorneys.
Even though it’s not magic, it still seems pretty magical to your site’s visitors when they see highly targeted and relevant content that matches exactly what they’re looking for. This will result in a lower bounce rate and increased number of conversions from your site’s visitors.
Getting this to work just right requires a team effort between Small Box web developers and Small Box SEO consultants. The web developers implement the technology that allows a server to see the URLs of referring sites and serve up dynamic page elements based on a defined set of keywords. The SEO consultants do the content and keyword analysis to determine which dynamic page elements best match the user intent behind the search phrases used to enter the site. Over time, Small Box SEO consultants also “train” the site to become a better “psychic” by conducting periodic reviews of site’s web metrics in Google Analytics. These reviews uncover new keywords visitors use to find the site and also reveal effectiveness of particular dynamic page elements against their assigned keywords. As this data driven maintenance is carried out, the web site becomes more and more uncanny in its ability to read the mind of its visitors.
Want your very own psychic web site? Then contact us through our web site or give us a call at (317) 254-0932.
Congratulations on a great product and a fun (and, ahem, attention-getting) roll-out.
Thanks Kirsten!
It was a lot of fun putting these blogs together, but nowhere near as much fun getting the Psychic web pages to work for Harrison-Moberly.