Sometimes we can lose the forest for the trees so I thought it might make sense to get back to basics. What is a Content Management System (CMS)? Simply put a CMS allows you (yes you!) to easily update content on your website. It means that you don’t have to pay us to make changes. It means that you can have fresh content on your site daily if needed. This is increasingly important. Why? Because Google and other search engines love fresh content. If you haven’t updated your site in a month, a year or even years then Google can rightly assume that you aren’t using the web to communicate.
Think of it this way, if there are 40 minnows in a bucket you will pass up the ones floating on the top and go for the ones that are active. Google is the same, it wants to put the active sites on the first page of results.
So an easy to use (and that is critical) CMS has many side benefits besides the cost savings of not having to pay a web firm to update your site. It also greatly improves your ranking for important keyword searches on Google and other search engines.
All of our websites are built with a proprietary Content Management System we developed in-house and then customized to each client’s needs. Our goal is to enable companies to easily update and manage their websites without having to come back to us for help.
